Digital menu boards for bakery drivers

Just in time for the 100th anniversary of Bäckerei Treiber, digital menu boards were installed in 8 branches. These are controlled from the Steinenbronn headquarters via our VisuScreen cloud software.

There are a total of 31 Treiber stores in Stuttgart, Leinfelden-Echterdingen, Filderstadt, Sindelfingen and Böblingen. Around 500 employees ensure that the finest baked goods are available everywhere in the greater Stuttgart area.

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Overall sales manager at Treiber Bakery, Volker Suchy, on the road to digital menu boards:

"We used to have very classic print advertising with price boards that had to be printed, posters and counter displays - I think everyone knows the disadvantages of these means of communication. It's difficult to change them in all stores - you can't react quickly to any changes. That's why we finally approached Wedeko.

The big objective for us was to be able to turn the customer's waiting time into active advertising time. We can now play in new images or short videos or change prices in seconds from our branch in Steinenbronn - that's of course the big added value of on-screen advertising."