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Digital menu boards for Treiber Bakery

12.8.2020

Digital menu boards were installed in 8 branches just in time for the 100th anniversary of the Treiber bakery. These are controlled from the Steinenbronn headquarters via our VisuScreen cloud software.


In total, there are 31 Treiber branches in Stuttgart, Leinfelden-Echterdingen, Filderstadt, Sindelfingen and Böblingen. Around 500 employees ensure that the finest baked goods are available throughout the greater Stuttgart area.


Volker Suchy, Head of Sales at Bäckerei Treiber, about the path to digital menu boards:

"We previously used classic print advertising with price lists that had to be printed, posters and counter displays - I think everyone knows the disadvantages of these communication tools. It is difficult to change them in all branches - you can't react quickly to any changes. That's why we ultimately approached Wedeko.

Our main goal was to transform the customer's waiting time into active advertising time. We can now upload new images or short videos or change prices from our branch in Steinenbronn in a matter of seconds - that is of course the great added value of screen advertising."


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