Digital signage in the butcher's shop - How Wellhäuser from Ravensburg impresses with modern customer communication

Digital solutions for quality craftsmanship

At a time when purchasing behavior is constantly changing and the demands on the point of sale are increasing, new impetus is also needed in the traditional trade. The Wellhäuser butcher's shop in Ravensburg shows how the right digital signage solution can not only give you a more modern image, but also make you more flexible and customer-oriented.

Challenge: Preserve tradition, remain profitable

Butchers are facing several challenges today:

• You need to reach younger target groups,
• Provide information faster,
• Promote campaigns flexibly and
• and at the same time present a professional and high-quality image.

Printed posters, boards and manual price changes take time and quickly look outdated. The Wellhäuser butcher's shop was therefore looking for a solution that was visually appealing, easy to use and more flexible in everyday life.

The solution: digital signage from Wedeko

Together with Wedeko, a concept was developed that is perfectly tailored to the premises and requirements of the butcher's shop. Among other things, the following were implemented:

• Digital menu boards on the sales floor: ideal for daily specials, product information or changing lunch menus.
• Shop window display for external communication: a real eye-catcher even outside opening hours - so passers-by stop and become curious.
• Central content control: Content can be easily customized or updated by the Wedeko team.

The advantages at a glance

• Flexibility: content can be changed on a daily basis - without printing costs or loss of time.
• Modern appearance: The screens have a high-quality, professional look and attract attention.
• Addressing target groups: Younger customers in particular are more likely to be addressed by digital media.
• All-round service: Wedeko provides advice, technology, software and support from a single source - including personal instruction.

Conclusion: Digital signage as a success factor for specialist retailers

Digital signage is no longer just for large retailers or petrol stations. Smaller, owner-managed specialist stores such as butchers, bakeries and delicatessens also benefit from the advantages of digital communication at the POS.

With the right solution - individually planned, professionally implemented and easy to use - digitalization becomes a real success factor.

👉 Would you also like to modernize your butcher's shop?

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