How you can respond quickly to fluctuating commodity prices with digital pricing

Digital price labeling in the specialized trade

In specialty stores with conventional price tags, each individual price tag has to be replaced by the staff (approx. 3 minutes time required per price tag), which quickly turns into several hours of work.

Digital price rails simplify all processes - and do so fully automatically thanks to an interface to merchandise management .

Here's how it works:

✓ Installation of the hardware on the shelf or directly at the counter

✓ Creating the design of the price rails in VisuScreen cloud

✓ Linking with products from the merchandise management system

✓ In the event of price or name changes, the price rails are updated fully automatically in real time

We implementeda great example of this last year at the Mayer butcher 's store in Pleidelsheim.

Here, digital signage systems, price rails, scale displays and outdoor screens were installed and linked in two specialty stores.

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Tobias Fichtel reports:

"What is a big advantage for me is the connection with our merchandise management system. The program from Wedeko communicates independently with our merchandise management system. This means that I need price changes or name changes in the program at all, but do it all in my business system. And as soon as something changes VisuScreen cloud takes over and executes the whole thing as well."

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