Experiential consumption at the fuel pump

The classic gas station has long been more than just a place for gasoline. The shop business is now one of the most important sources of revenue, and the needs and expectations of customers are constantly growing.

This means that gas station operators face similar challenges to those of a supermarket: the product range and advertising must be up-to-date, and customers expect full shelves, modern catering concepts and a wider range of additional services.

The goal in the next few years is clear: to emotionally charge the image of the "gas station" with new concepts and enable positive customer experiences.

Our solution: "Digital Signage". The advantages are obvious: digital advertising systems are more cost-efficient than printed offer boards and offer the possibility of immediately adjusting prices, offers or promotions depending on availability, time of day or season. And most importantly - movement creates attention, moving images inspire and arouse emotions. This creates purchase incentives and spontaneous purchase decisions.

The simple, central maintenance and design of the content plays a decisive role for us. Because in the long run, it is useless to put up digital advertising systems that can only be maintained with great effort.

Constantly adapted to the wishes and needs of gas station operators and retailers, we offer a cloud-based software solution called VisuScreen. This year, an interface to HUTH POS systems was also integrated. This means that content such as product names and promotional prices are automatically loaded onto the advertising systems.

This offers gas station operators the opportunity to communicate with their customers directly during the refueling process. The multimedia fuel pumps show current car wash promotions on an integrated screen, while the fuel type, price and pump number are displayed on the other half.

The combination of advertising content and information at the car washes is just as effective. Cross-references to current shop offers generate additional purchases and the car wash price structure can be designed as flexibly as possible. Large, weather-resistant LED pylons, which significantly enhance the appearance of the station, are also trending.

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